Every
object has a story, right? Objects carry
the tales of where, who, when, what, and why.
This week my nephew, Aaron, sent me an eBay auction listing of one of my
Grandmother’s needlepoint purses. I wondered who had owned it, and if they knew
the story behind my Grandmother. These
people didn’t have the memory of seeing the colorful rows of silk fabrics,
threads, and beautifully painted canvases.
And certainly, the purse didn’t evoke the memory of eating chicken salad
with grapes on Melba toast while hearing the buzz of sewing machines above for
them. So it got me thinking stories create value in objects. I wondered if
anyone else had thought about this before.
Through a
little research, I found an anthropological experiment that took 100 meaningless
items rounded up from thrift, stores, yard sales, and flea markets costing a
mere $128.74 to show the effect of narrative on any given object’s value. Researchers recruited 100 writers, comedians,
storytellers, and almost anyone they believed had great creativity. Each storyteller took one item, wrote a story,
and the team posted the ad on eBay. Each
listing included a note explaining the significance of the object had been
invented by a storyteller; therefore, no one was deceived in thinking the object had significantly more value. The result was a profit of over $3500. What
became most fascinating about the experiment was that the project itself became
a story, one that became co-created. The objects of significance became a
souvenir of the experiment.
This
experiment then spawn an “object slam”, where audiences invented competing
stories about an insignificant object. Expanding
even further, the idea became a Museum exhibit, demonstrating human-object
communications. The
entire string of events was amazing me, further demonstrating how humans are
homo narrans, each of us deeply ingrained with the human propensity for
story-telling and its value.